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January 2006

The Results Are In: Survey Reveals What's Most Important to AMX Dealers

We value the suggestions and feedback we regularly receive from AMX dealers. We recently surveyed our dealers from the Top 70 AMX dealerships regarding a range of sales and marketing topics.

We received a phenomenal response rate and wish to thank everyone who participated in the survey. We would also like to congratulate Joyce Cruz of Technology Providers, Inc. of Chandler, Arizona, who was randomly drawn from all survey participants and won a 4GB iPod Nano.

For your information, here are the survey questions and their responses.

Vertical Markets - Commercial
Please rank the following commercial vertical markets in order of importance to your business. (Rank of 1 - 10, 1 most important)

  1. Presentation Facilities
  2. Education
  3. Government
  4. Healthcare
  5. Houses of Worship
  6. Network Operations Centers
  7. Entertainment
  8. Hotels
  9. Broadcasting
  10. Retail

Vertical Markets - Residential
Please rank the following residential vertical markets in order of importance to your business. (Rank of 1 - 4, 1 most important)

  1. Home Theater
  2. Whole Home Integration
  3. Multi-Dwelling Units
  4. Private Transportation

Preference of AMX Communications
Which AMX communications method do you prefer to receive information from us? (Rank of 1 - 9, 1 most preferred)

  1. AMX.com Website
  2. Email Notifications
  3. Customer Service
  4. Product Catalog
  5. InsideAMX Newsletter
  6. Trade Shows
  7. Brochures
  8. Forums
  9. Advertising

Quality of AMX Communications
Which AMX communications method do you perceive as having the highest level of quality? (Rank of 1 - 5, 1 highest quality)

  1. Customer Service
  2. Email Notifications
  3. Trade Shows
  4. InsideAMX Newsletter
  5. AMX.com Website
  6. Brochures
  7. Product Catalog
  8. Forums
  9. Advertising

Most Influential On What Products Customer Purchases
Which of the following traditionally influences which products your customers decide to purchase? (Rank of 1 - 5, 1 most influential)

  1. Audio/Visual Department
  2. Consultants
  3. IT Department
  4. Architects
  5. Builders

ViewPoints
From The Top with Rashid Skaf
Rashid Skaf This month, Rashid shares his "Passion for Innovation", as featured in Residential Systems.
The Edge: AMX Shifts to Ethernet, PoE
AMX is adopting standards-based technology whenever possible like Ethernet for wired transmission of data and when possible, power over Ethernet.

Consultant Outreach Efforts Create Positive Results for AMX
While consultants do not fulfill the roles of purchasing, installing or programming products, they are pivotal advisers to the end user on selecting the best people to perform these tasks.