AMX Draws Crowd at ISE Brussels

The third annual Integrated Systems Europe (ISE) show, held February 1-3 in Brussels was a phenomenal success with nearly 11,000 attendees, a 50 percent increase over last year’s show, proving once again that the European integration market is growing at an astonishing rate.

 “While ISE has traditionally been one of the smaller shows, it certainly won’t be for long. We’re keeping a close eye on this one as it represents one of the fastest growing sectors of the market,” says Rashid Skaf, AMX president and CEO.

Michael Olinger, VP of AMX International Sales agrees, "ISE is a phenomenal show for AMX and other manufacturers. As many of our world partners are often unable to come to the U.S. for the bigger trade shows, this is a perfect opportunity for us to bring all that AMX has to offer to them." Read more from Olinger in this month's, “From The Top”.

The Announcements
AMX capitalized on the electricity surging through the crowd to debut several new products as well as make a very special announcement concerning Duet Dynamic Device Discovery Technology.

• Duet™ Manufacturing Partners Increase to 40
  - Nine new manufacturers to embed Duet into products
• NetLinx™ NI-2100 / NI-3100 / NI-4100 Controllers
  - Faster Processor - Handles applications 3x faster
  - More Memory - Onboard RAM doubled to 64MB
  - Duet-Enabled - Automatically recognizes any Duet device
• Mio Modero™ R-2 RF Handheld Remote
  - Transmits through walls, ceilings up to 100 feet indoors
  - Same sleek, slim form factor as Mio Modero R-1
• Mio Modero R-1 / R-2 Charging Cradle
  - Never replace alkaline batteries in your R-1 or R-2 again
  - Conveniently charges and stores either remote
• NetLinx Plasma-Proof IR Sensor
  - Tiny form factor blends in with your décor
  - Optical filters “see” through Plasmas, fluorescent lights
• 802.11g Wireless CompactFlash (CF) Card
  - Wi-Fi certified with WPA, WPA2 and Cisco encryption
  - Increased data transfer speeds - up to 54MBs
  - Transmission range increased to up to 2000 feet outdoors

Step In and Go Vertical
New for 2006, visitors to the AMX area had an opportunity to step into seven unique vertical market kiosks to see first-hand how and where AMX products are being used in Europe and around the world. The larger than life-size displays included Building Automation, Education, Government, Healthcare, Hotel, Residential and Yachts.

With the incredible attendee response to this year’s show, ISE 2007 should be another record-breaker.

Be sure and check out all the photos from this year's show in the AMX ISE Scrapbook.