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  November 2007

New AMX Asia Pacific Office
To Open In Singapore in December

AMX has expanded its international operations into the Asia Pacific region with a new office in Singapore. Under the leadership of managing director Robin Enlund, AMX Asia Pacific will be responsible for sales, marketing, product distribution and technical support for the entire Southeast Asia market, which includes Singapore, Malaysia, Brunei, Thailand, Indonesia, Vietnam, Philippines, Cambodia, Laos and Myanmar.

"While AMX has had a distributor presence in the Asia Pacific region for many years, establishing a direct office under the leadership of Robin will enable us to provide an even higher level of customer service and support," said Michael Olinger, AMX vice president of international sales. "With more than 10 years experience in major Asian markets – including successfully establishing and managing distribution networks, sales programs and marketing activities – Robin has the skills and experience needed to lead AMX’s expansion into this very important emerging market."

Enlund joins AMX Asia Pacific from Sandar Telecast, where he was the regional director for the Asia Pacific region. In this role, he was responsible for establishing the company’s Singapore office and managing its sales, marketing and technical support activities for the entire Southeast Asia market. He also held a variety of management and engineering positions with Polar International and ABB Power Generation.

The permanent office for AMX Asia Pacific will open December 1, 2007. In addition to Enlund, the facility will house sales and technical support staff. It will also include classrooms for AMX University and a new Product Showroom, which will provide a venue for AMX dealers, consultants, architects and interior designers to showcase and demonstrate to their customers.

 

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