AMX Dominates
Audio, Video and Signage Control
of Billion Dollar Cowboys Stadium

• 69 Modero Touch Panels
• 60 Endeleo Receivers
• 59 Control Systems Including Digital Signage
• 58 NetLinx Integrated Controllers
• 13 Endeleo Multi-Format Distribution Hubs
• 7 AutoPatch Matrix Switchers
• 7 Inspired Signage Players

Domination is an understatement when you consider the amount of AMX control, audio and video distribution, matrix switching, digital signage and IPTV technology installed and running in the NFL's newest, most technologically advanced stadium. With over $1.1 billion in the making, Cowboys Stadium holds over 100,000 seats and is not only the new home for the Dallas Cowboys but also home of Superbowl XLV, to be played there in 2011.

Field and Screens from Cowboy side of stadium (South side)
(click for larger)


Control Equipment List from November Sound and Communications article:
"Texas-Sized Grandeur" on the Cowboys Stadium Installation

Creating the Ultimate Fan Experience
During the design phase of the Cowboys Stadium installation, Dallas Cowboys Owner Jerry Jones and his family were intent on finding the right technology that could create the “Ultimate Fan Experience” and in particular wanted to ensure that the various Clubs throughout the Stadium offered a luxurious, yet exciting environment.  It was clear to designers that this meant that the control technology and user interfaces needed to be both flexible and easy to use, which is why AMX was selected.  

Make It Simple
Music, lighting, displays and audio, all had to be easily adjusted based on the event type (game vs. pre-game, party vs. meeting, as well as day vs. night) and flexible enough to manage content on all displays in each venue. In order to meet this criteria and be user friendly, we devised the same, simple approach for the GUI in all areas, created actual floor plan layouts of each venue to show on the touch panel, provided a variety of presets and made it simple for the Cowboys to easily build their own presets as they needed.  

Legends Club, North Hall of Fame Level
(click for larger)

Once the club managers, bar managers, suite attendants, lead bartenders, event leaders, and AV staff were trained on the Modero Touch Panel User Interfaces and the workings of a system, they could then control any system, anywhere in the Stadium, no matter where they were assigned to work.

Five 52" LCD Exit Cash Registers, Team Store
(click for larger)

Control, Signage & Lighting - Integrated & Coordinated
AMX also played a huge role in the effectiveness of the Stadium's Dr Pepper Platform. AV Control, Digital Signage and Lighting Control are all integrated and coordinated to create a dramatic display of content.  Multiple 52" screens are coordinated so images are blended and animation moves together across three screens.  Additionally, AMX works with the Dr. Pepper team to create custom content and lighting to coordinate the message with events (i.e. announcing touchdowns) for maximum impact - on cue and automatically every time.

Special Requirements for Owner's Club
The Owner's Club had special requirements to display local Blu-Ray, Progressive Scan DVD Changer, PC/VGA, and digital signage as well as Satellite TV content from the Head End Control Room at the other side of the facility.

Modero 8.4" Touch Panel with Intercom (MVP-8400i-BL) in
Wall/Flush-Mount Docking Station in Jerry Jones' Owner's Suite
(click for larger)

The AMX design used Endeleo technology to take the sources from the Head End Rack to each of two IDF Closet Distribution Points, then AutoPatch and Endeleo to take these sources and 20 channels of IPTV and distribute them to 50 displays via Endeleo UDM-0808 Signature Series Multi-Format Distribution Hubs. This allows the the Owner's Club the ability to switch any local source or stadium TV channel to any display and have the ability to control all displays.

Views of Stadium's open roof with Main and Side field displays
(click for larger)

Stadium Systems, Devices & Areas Controlled By AMX

More To Come
Additional AMX technology is targeted for installation at the Stadium in the future including controlling power for the Stadium’s giant 1080P HD Mitsubishi Displays situated over the field. The main display spans from each of the stadium's 20-Yard Line markers at over 160 feet long by 72 feet high. The End Displays significantly improve end zone seat views at 51 feet wide by 29 feet high. Several other AMX technology additions and upgrades are planned for the future.

Read More About It:
Cowboys Stadium Featured In Sound & Communications. To learn even more about this amazing installation featuring tons of AMX gear, check out the November 2009 Sound and Communications. You can access the online version here.

View More Photos of Cowboys Stadium
We invite you to see more photos of Cowboys Stadium and the devices and systems that AMX gear is controlling. On each image, you may click for a larger image. See the photos.

Version 3.3 Is Here

3 New Scheduling Interfaces Added: Now 7 In All
Three commonly used scheduling system interfaces have just been added to the AMX Resource Management Suite (RMS), which include People Cube’s Resource Scheduler, Dean Evans & Associates’ EMS and CollegeNet’s R25. These are in addition to the 4 existing scheduling interfaces (MS Exchange/Outlook, Lotus Domino, Novell GroupWise and Planon Integrated Workspace Management).

These new modules allow RMS to easily share information with the most commonly used scheduling systems, highlighting our commitment to industry partnerships and open systems.

Simplified Room Scheduling from MS Outlook
Scheduling a room and configuring the room’s equipment from MS Outlook is now a single step process. This can be done by loading software once on a server rather than loading a special client on each user’s PC – as most competitors require.

Order Now!
To order any of these products, AMX Dealers, Integrators and Distributors should contact AMX Global Customer Service. In the US, please call 800.222.0193, option 3. Outside the US, please call +1.469.624.7400. You can also email us at: service@amx.com.

What Is RMS?
RMS is an innovative meeting room management, scheduling and equipment monitoring software package. For end users, RMS provides access to support staff through an interactive help desk interface, ensuring that meetings, classes and other events take place without a hitch. Integrators benefit from RMS by providing remote support to system administrators.

Click to learn more about the new plug-ins and RMS.

Upcoming Events

CUNY's 8th Annual
IT Forum

December 4

John Jay College
New York, NY

This annual IT Forum caters to attendees with both an administrative and instructional focus. Each of CUNY's 23 colleges and university professional schools is home to a wide range of initiatives and have their own technology structure as well as the CUNY system that meets the goals for the CUNY-wide technology projects. Get all the details.

We're Here to
Support You!

No matter where you're located, we have dedicated professionals to support you:

Mike McSorley - East
609.918.9247

Charles Duncan - Central
214.695.6732

Shawn Brechbill - West
949.226.8029

Julianne O'Connor - National/Architects
469.624.7351

Brought to you by the AMX Consultant Alliance Group, The Alliance is filled with informative product profiles, hardware and software updates and information designed to make your job a little easier.

Please let us know if there's something you'd like covered in future editions. Just send us an email to: ConsultantGroup@amx.com